Leads & inquiries
Leads & inquiries
Capture customer inquiries and follow up until they buy.
Not every customer buys on the first visit. The inquiries feature helps you capture leads, note what car they want, and follow up until they convert — so no opportunity slips through the cracks.
Capturing a lead
- Go to Inquiries and tap Add.
- Record the customer as an Inquiry party (name, mobile, etc.).
- Note the vehicle(s) they're interested in — make, model, and version.
- Save.
TODO: screenshot — new inquiry form
Following up
For each lead you record follow-ups over time:
- Open the inquiry and add a follow-up.
- Set the follow-up date and the next follow-up date so you remember to call back.
- Add a remark with what was discussed.
- Update the status and heat (see below).
Lead status
| Status | Meaning |
|---|---|
| Pending | New lead, not yet worked |
| Interested | Actively considering a purchase |
| Converted | Became a buyer |
| Closed | Not proceeding |
Lead heat
Mark how likely the lead is to buy soon: Hot, Mild, or Cold. This helps you focus your time on the leads most likely to close.
From lead to sale
When a lead buys, they move into the normal vehicle lifecycle as the buyer on a sale. Mark the inquiry Converted so your lead list stays accurate.